Back to the Past: Social Community Interaction Pattern in Braga Creative Tourism Urban Village

Authors

  • Vania Claresta Andika Master of Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia
  • Daniel Hermawan Center for Business Studies (CEBIS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia https://orcid.org/0000-0002-9336-799X

DOI:

https://doi.org/10.56743/ijothe.v4i1.454

Keywords:

Braga Creative Tourism Urban Village, interaction patterns, community, stakeholders, community empowerment

Abstract

Purpose: This research aims to be able to analyze the interaction patterns that occur in Braga Creative Tourism Urban Village. Social interaction, community, stakeholders, and community empowerment are the theoretical basis for this research.

Research methods: The research method used is descriptive qualitative research with data collection techniques, namely interviews, observation, and documentation. Data credibility uses triangulation (sources and methods) and documentation studies. Data collection was carried out until it reached the data saturation point.

Results and discussion: The results of the analysis in this study show that the interaction patterns that occur in Braga Creative Tourism Urban Village are familiar in nature. In conclusion, the Braga Creative Tourism Urban Village program has a very good goal to be implemented in the Braga location which has great potential or opportunity to empower the community to become a self-sufficient society. However, running the Braga Creative Tourism Urban Village program requires clear direction and execution and has standards, so that the progress of the program can run optimally.

Implication: The implication for growth and development in Braga Creative Tourism Urban Village for Pokdarwis is by conducting professional training, consistent content schedules, advertising on social media, and creating tour packages that have a clear price structure. Other implications for the government to develop Braga Creative Tourism Urban Village by collaborating with the education sector, holding sharing forums, and providing awards for Pokdarwis members.

Author Biographies

Vania Claresta Andika, Master of Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia

Master of Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia

Daniel Hermawan, Center for Business Studies (CEBIS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia

Center for Business Studies (CEBIS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University, Bandung, Indonesia

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Published

2025-01-30

How to Cite

Andika, V. C., & Hermawan, D. (2025). Back to the Past: Social Community Interaction Pattern in Braga Creative Tourism Urban Village. International Journal of Travel, Hospitality and Events, 4(1), 35–46. https://doi.org/10.56743/ijothe.v4i1.454