Pengaruh Promosi Terhadap Tingkat Hunian Kamar Pada Hotel Pullman Jakarta Central Park

Abstract

This study has a goal to determine the effect of promotion and occupancy rates. The study was conducted at Hotel Pullman Jakarta Central Park, By using quantitative methods and regression test with a population of 8481 and a sample size of 99 respondents specified using simple random sampling method. Independent variables were investigated, namely promotion, while the dependent variable is the room occupancy rates. Techniques questionnaire as the maintain instrument, and test hypotheses previously done some testing requirements analysis, namely the classical assumption. The result of the study addressed that: the promotion of a positive and significant effect on room occupancy rate. Based on the hypothesis test results are inclonclusives, the higher the promotion is done, the higher the occupancy rate. If the lower promotion is done, the lower the occupancy rate. Results of Linear Regression Summary Output Model (Model Summary), Value coeffecient of determination (R square) of 0,385 or 38.5%, showing that the dependent variable constributed Room Occupancy Rate and Promotion are influenced by independent variables, while the remaining 61.5% is explained by other variables outside variables tested.