Free But Fantastic: The Paradox of Jateng Fair 2025's Strategy in Creating a Sustainable Tourism Ecosystem

Authors

  • Dita Aulia Rachma Nurul Farida Politeknik Nest Sukoharjo
  • Heri Kristanto Politeknik Nest Sukoharjo
  • Nina Mistriani Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

DOI:

https://doi.org/10.56743/ijothe.v5i1.793

Keywords:

Tourism Sustainable, Free-Admission Paradox, , Tourism Ecosystem Event, Stakeholder Collaboration

Abstract

FREE BUT FANTASTIC: THE PARADOX OF JATENG FAIR 2025'S STRATEGY IN CREATING A SUSTAINABLE TOURISM ECOSYSTEM

Dita Aulia Rachma Nurul Farida1*, Heri Kristanto2, Nina Mistriani3
1Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia
2Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia
3Tourism Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia

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Published

2026-01-31

How to Cite

Nurul Farida, D. A. R., Kristanto, H., & Mistriani, N. (2026). Free But Fantastic: The Paradox of Jateng Fair 2025’s Strategy in Creating a Sustainable Tourism Ecosystem. International Journal of Travel, Hospitality and Events, 5(1), 128–144. https://doi.org/10.56743/ijothe.v5i1.793

Issue

Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events

Section

Articles

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License

Copyright (c) 2026 Dita Aulia Rachma Nurul Farida, Heri Kristanto, Nina Mistriani (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.