Marketing Mix Implementation to Increase Meeting Room Sales at The Jayakarta Lombok Beach Resort & Spa

Authors

  • Ari Asih Purnamawati Dewi Politeknik Negeri Bali
  • I Putu Astawa Politeknik Negeri Bali
  • I Ketut Suarja Politeknik Negeri Bali
  • Luh Eka Armoni Politeknik Negeri Bali
  • Made Sudiarta Politeknik Negeri Bali
  • Ni Nyoman Sri Astuti Politeknik Negeri Bali

DOI:

https://doi.org/10.56743/ijothe.v1i3.176

Keywords:

hotel, room sales, meeting room, marketing mix

Abstract

Purpose: This research aims to determine the implementation of the marketing to the sales of meeting room in The Jayakarta Lombok Beach Resort & Spa. The problem outlined in this research is what strategy to do by the sales & marketing in increasing meeting room sales at The Jayakarta Lombok Beach Resort & Spa.

Research methods: This research was conducted on the sales & marketing parties that is sales & marketing managers and sales executives at The Jayakarta Lombok Beach Resort & Spa. Analysis of the data used a qualitative descriptive analysis that elaborates information from the interviews and links with theories that support the discussion related to the marketing mix conducted by The Jayakarta Lombok Beach Resort & Spa.

Results and discussion: The results obtained are the marketing mix strategy carried out at The Jayakarta Lombok Beach Resort & Spa, especially in the meeting section, which is quite good, but has a lack of promotion. The strategy implemented to increase sales are also quite effective.

Implication: The development that can be done is to increase online and offline promotions and also keep communication between the sales team and consumers.

 

Keywords: hotel, room sales, meeting room, marketing mix.

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Published

2022-09-01

How to Cite

Ari Asih Purnamawati Dewi, I Putu Astawa, I Ketut Suarja, Luh Eka Armoni, Made Sudiarta, & Ni Nyoman Sri Astuti. (2022). Marketing Mix Implementation to Increase Meeting Room Sales at The Jayakarta Lombok Beach Resort & Spa. International Journal of Travel, Hospitality and Events, 1(3), 266–275. https://doi.org/10.56743/ijothe.v1i3.176