Eksplorasi Pengelolaan UMKM dan Destinasi Wisata Berbasis Experiential Learning melalui Company Visit

Abstract

Company visits offer participants the opportunity to observe and experience firsthand how a business and a tourism destination are managed. This activity aims to foster an understanding of MSME and tourism destination management through experiential learning. The visits took place at Bakpia Juwara Satoe and the Merapi Lava Tour in Yogyakarta, employing a descriptive qualitative approach based on observation and direct experience. At Bakpia Juwara Satoe, participants observed the bakpia making process and engaged in hands-on practice of several production stages. Through these activities, participants gained insight into the importance of skill, hygiene, precision, and consistency in producing high-quality goods. They were also introduced to various bakpia flavors developed to meet consumer demands. Subsequently, at the Merapi Lava Tour, participants took a jeep tour visiting several sites, such as the Sisa Harta Museum, Kaliadem Bunker, Alien Rock, and Kali Kuning. This experience provided insight into how Mount Merapi’s natural and historical assets are developed into tourist attractions. Despite limitations regarding visit duration and access to certain data, the activity helped participants bridge the gap between learned concepts and real-world conditions. Thus, company visits serve as a valuable learning experience, enabling participants to gain a more tangible understanding of MSME and tourism destination management. Keywords: MSME, Tourism Destination, Experiential Learning, Company Visit