The Development of Agrotourism Based on Socio-Cultural Values and Natural Potential in Sidetapa Baliaga Village, Buleleng, Bali

Abstract

This research aims to develop agrotourism based on socio-cultural values in Sidetapa Baliaga Village, Buleleng Regency. The main aim is to improve village communities' welfare by exploiting local potential and preserving traditional culture. This research uses a qualitative descriptive approach with a case study method. Data was collected through in-depth interviews with community leaders and tourism actors, which involved observation and document study. The data analysis technique used is qualitative analysis with descriptive data presentation. The research results show that Sidetapa Baliaga Village has high agro-tourism potential, especially in the agricultural sector, where there are various local fruit commodities, such as bamboo and bamboo-based handicrafts. Apart from that, village culture and traditions, such as the sang Hyang gendering dance and traditional ceremonies, are a unique attraction and do not escape the support of local MSMEs, which support innovation in the village's superior products such as fruit brem and cube sugar. The development of local wisdom-based agrotourism can improve the community's economy and strengthen the cultural identity of the village. This research makes an essential contribution to sustainable tourism development in Baliaga Sidetapa. Implementing local wisdom-based agrotourism not only increases people's
income but also preserves culture and the environment. The results of this research can become a model for developing other tourist villages in Indonesia.