International Journal of Travel, Hospitality and Events

From Devotion To Destination: Mapping Global Research Trend In Muslim-Friendly Destinations A Bibliometric Analysis (2019-2024)

Muhammad Reyga Wahyudi — 2026-09-30

Purpose: This study aims to analyse the intellectual structure and research trends of Muslim-friendly destinations and halal tourism through a bibliometric analysis of publications indexed in Scopus, Web of Science, ScienceDirect, and Google Scholar from 2019 to 2024. It identifies dominant research themes, maps keyword relationships, and highlights emerging research opportunities.

Research Method: A quantitative bibliometric approach was employed using publications retrieved from the four databases. After screening relevant documents, VOSviewer was used to conduct keyword co-occurrence and density visualisation analyses to identify thematic clusters, research hotspots, and underexplored topics.

Results and Discussion: The analysis reveals a growing academic interest in Muslim-friendly tourism and identifies five major research clusters: halal service attributes, Muslim tourist behaviour, destination governance, community participation, and regional case studies. Halal services and tourist behaviour remain the most extensively studied themes. In contrast, sustainability, digital transformation, destination image, smart tourism, and innovation appear as low-density keywords, indicating that these areas have received relatively limited attention and offer promising directions for future interdisciplinary research.

Implications: The findings provide a comprehensive overview of the intellectual landscape of Muslim-friendly tourism and identify important research gaps for future studies. Practically, the study recommends integrating sustainability principles and digital technologies into destination development strategies. Stronger collaboration among governments, destination management organisations, local communities, and tourism stakeholders is essential to develop Muslim-friendly destinations that are more inclusive, competitive, resilient, and sustainable.

Analyzing The Tourism Destination Potential Of Ketek Boats In Palembang: 4a Framework For River Tourism Development

Indah Rizki Sabilah — 2026-09-30

The Ketek boat, a traditional motorized wooden vessel operating along the Musi River, represents an essential cultural identity of Palembang’s riverside communities and has significant potential as a river-based tourism attraction. As tourist increasingly seek authentic and culturally immersive experiences, river tourism has emerged as a strategic development trend in Southeast Asia, with previous studies emphasizing the importance of integrated management, safety, comfort, and environmental sustainability in optimizing river-based attraction. However, existing research indicates that the tourism potential of Ketek boats has not been maximized due to limited facilities, the absence of standardized service procedures, and weak destination governance. This study aims to analyze the tourism potential of Ketek boats in Palembang using the 4A framework-Attractions, Accessibility, Amenities, and Ancillary Services. A qualitative descriptive method was employed, involving primary data collection through observations and interviews, complemented by secondary data from relevant literature. The result reveal that attractions constitute the strongest component, highlighted by river cruising experiences, iconic Musi River landscapes, and diverse cultural routes. Accessibility is relatively adequate due to strategically located piers and multimodal transport connections, although constrained by limited tourist piers and multimodal transport connections, although constrained by limited tourist information and non-standardized infrastructure. Amenities remain insufficient, particularly regarding safety equipment, comfort, and service quality. Ancillary services demonstrate a need for stronger governance, formal regulations, and collaboration among stakeholders. Overall, the study concludes that Ketek boats possess substantial potential as a flagship river tourism product in Palembang however, improvements in service standardization, facility enhancement, and integrated destination management are crucial to strengthen competitiveness and ensure sustainable tourism development.

The Impact of Tourism Development on Socio-Cultural, Environmental and Economic Issues (Case Study: Les Tourism Village, Buleleng-Bali.)

Bella Desita Yusnny — 2026-09-30

This study examines the socio-cultural, environmental, and economic impacts of tourism development in Les Tourism Village, Buleleng Regency, Bali, and explores local community perceptions as a basis for sustainable tourism development. A qualitative case study approach was employed through direct observation and in-depth interviews with six stakeholders, including community leaders, tourism managers, and local residents. Data were analyzed using the interactive model of Miles and Huberman, comprising data reduction, data display, and conclusion drawing. The findings indicate that tourism development has strengthened cultural preservation, community participation, and environmental awareness. Local traditions and cultural identity are maintained through active community involvement in tourism activities. Environmental initiatives, including coral reef conservation, waste management, and reforestation, have contributed to improved environmental sustainability. Economically, tourism has created employment opportunities and increased household income through homestays, culinary businesses, handicrafts, and community-based tourism services. Local residents generally perceive tourism development positively and demonstrate a strong commitment to sustainable tourism practices. Theoretically, this study provides empirical evidence of how Community-Based Tourism (CBT) in a rural island setting balances the Triple Bottom Line of economic growth, socio-cultural preservation, and environmental conservation. Practically, it offers insights for local policymakers and community tourism groups (Pokdarwis) to strengthen sustainable zoning, retain local economic benefits, and promote authentic eco-tourism experiences. However, the findings are limited by the study’s focus on a single rural village, which restricts their generalizability to other tourism contexts.

Developing A Conceptual Model Of Event Management Through State Of The Art And Research Gap Synthesis: A Systematic Literature Review

Fasya Haifa Amalia — 2026-09-30

This study looks at the state of Event Management research it tries to find the gaps in the research that has been done far. Specifically, this review aims to answer how the operational, stakeholder related, technological, and organizational dimensions of Event Management reported separately in prior studies can be Synthesized into a single, coherent conceptual model, the study wants to create a model of how Event Management works. The study because of this used a kind of literature review that examines what others have written about Event Management to do the same. It reviewed nineteen journal articles published between 2023 and 2026. A matrix was used by the study together the data in these articles which was then analyzed to identify common ideas and trends.

What the study found is that Event Management is not just the day today tasks anymore. It is now a part of the strategy of an organization and includes things like working with stakeholders using digital technology and managing risk. The study also found that there is a lot of confusion and disagreement in the research that has been done far. There is no one framework that everyone agrees on. So, the study created a model of Event Management that include six important parts. These parts are all, show how complicated Event Management really is. This new model helps to move the theory of Event Management by bringing together all the different ideas that are out there. It also gives a foundation for research and, for people who are actually working in the field of Event Management. In conclusion These results imply that Event Management should be understood and managed as an integrated, multidimensional discipline rather than a set of disconnected practices, providing scholars with a clearer theoretical reference point for further empirical testing and providing practitioners with a more structured basis for designing, coordinating, and evaluating event.

Strategy For Developing Local Potential And Tourism In Selemak Village Through Community Empowerment And Product Innovation

Muhammad Rizki Lubis — 2026-09-30

Selemak Tourism Village is a village with natural, agricultural, livestock, and artificial tourism potential that embraces an educational theme like Prima Wisata Edukasi, which has great opportunities for development as a tourist village based on local potential. However, this village still faces challenges such as inactive tourism institutions, a lack of digital promotion, and limitations in local product innovation. This study aims to analyze the role of community empowerment, identify opportunities for product innovation, and design strategies for developing the tourism potential of Selemak Tourism Village. This research uses a qualitative approach by conducting direct observations, in-depth interviews with village government officials, business actors, and the community, along with documentation analysis and descriptive, SWOT, and value chain analyses. The results indicate that community empowerment plays a crucial role in developing local potential, particularly in Mikko Jamur ventures, goat milk production, and the management of educational tourism run together with BUMDes. However, the village still requires institutional strengthening, tourism management training, and capacity building for digital marketing.

Accounting Visibility: How Accounting-Based Controls Become Consequential in Hotel Operations

Admita — 2026-09-30

This study examines how accounting-based controls become consequential in hotel operations by explaining how their enabling and constraining effects emerge through accounting visibility and its situated enactment. An interpretive qualitative multiple-case study was conducted across six hotels in Indonesia, involving 25 participants across finance and operational functions. Data were collected through semi-structured interviews, supplemented by organizational documents and observations, and analyzed through an abductive interpretive process following the principles of the Gioia methodology. The findings show that accounting-based control arrangements generate accounting visibility by making operational conditions, resource use, performance outcomes, and deviations available for organizational attention. However, visibility does not produce effects automatically. Organizational actors interpret accounting representations in relation to operational circumstances, negotiate their meaning through explanation and justification, and use interpretive space to respond to visible conditions. Accounting visibility can therefore support operational coordination, shared understanding, and contextual adaptation while simultaneously increasing evaluation exposure, accountability pressure, and defensive or delayed responses. The same accounting visibility can thus generate enabling and constraining effects within similar control arrangements. The study conceptualizes accounting visibility as the mechanism through which formal accounting-based controls become consequential, showing that control effects emerge not primarily from formal design but from how organizational actors interpret, negotiate, and mobilize what accounting makes visible. This mechanism is particularly salient in hospitality, where operational uncertainty, cross-functional interdependence, and immediate service demands make accounting visibility dependent on contextual interpretation and negotiated response.

Domestic tourist travel pattern shifts to Lake Toba post-operation of Tebing Tinggi–Sinaksak toll road

Dina Yunita — 2026-09-30

This research is motivated by the designation of Lake Toba as a Super Priority Tourism Destination (DPSP), which demands significant improvements in accessibility. The operation of the Tebing Tinggi – Sinaksak toll road segment acts as a game changer, cutting travel time from Medan to the gateway of Lake Toba, which previously took 4-5 hours, to be much more efficient. The objective of this study is to analyze the shifts in domestic tourist travel patterns before and after the toll road's operation and to formulate adaptation strategies for tourism businesses in the affected areas. The study utilizes transport geography theories, specifically the space-time compression phenomenon and the concept of generalized cost in route selection. The method employed is descriptive qualitative, with data collection techniques involving interviews and field observations. The results are expected to provide recommendations for the government and stakeholders in mitigating economic impacts on the old arterial routes and optimizing tourism services in Parapat and Samosir island lake toba.

Implementation of the Tri Hita Karana concept in the Development of Sleep Tourism in the Ubud Area, Bali

Anak Agung Istri Putera Widiastiti — 2026-09-30

This study aims to analyze the implementation of the Tri Hita Karana concept in the development and experience of sleep tourism in the Ubud area, Bali. The phenomenon of sleep tourism has become a global trend, emphasizing quality rest, physical balance, and peace of mind through stays that are integrated with nature and local culture. Ubud, as a spiritual and balanced life destination, offers an ideal space to integrate the values of Tri Hita Karana, including Parahyangan (a harmonious relationship with God), Pawongan (a harmonious relationship between humans), and Palemahan (a harmonious relationship with nature). The research method used was descriptive qualitative, using field observations, interviews, documentation, and literature studies at several resorts and wellness retreats in the Ubud area. The data obtained from this research were analyzed using a data triangulation model with a focus on the implementation of the THK concept in sleep tourism practices in the Ubud area. The results show that the implementation of Tri Hita Karana in sleep tourism is reflected in natural architectural design, spiritual practices such as yoga and meditation, and social interactions that respect local culture and the environment. The concept of sleep tourism in Ubud offers not only quality sleep but also a profound spiritual and ecological experience in line with the Balinese philosophy of life balance.

A Bridging The Competency Gap Between Hospitality Education And Industry: Evidence From A Corporate Focus Group At Ashley Hotel Indonesia

FX Setiyo Wibowo — 2026-09-30

The rapid transformation of the hospitality industry, driven by digitalization, artificial intelligence (AI), automation, and changing guest expectations, requires higher education institutions to continuously align graduate competencies with industry needs. Nevertheless, competency mismatches between hospitality graduates and employer expectations remain a persistent issue, particularly in vocational education. This study aims to identify competency gaps among hospitality graduates, explore priority soft skills required by employers, formulate curriculum improvement recommendations, and examine preferred models of polytechnic–industry collaboration. A qualitative descriptive approach was employed using a Focus Group Discussion (FGD) involving nine corporate managers representing Human Resources, Hotel Operations, Housekeeping, Revenue Management, Information Technology, and Marketing Communication at Ashley Hotel Indonesia. Data were analyzed using thematic analysis. Four major themes emerged. First, technical competency gaps were identified in operational hotel systems, Property Management Systems (PMS), revenue management, AI utilization, digital marketing, business knowledge, housekeeping procedures, and analytical software. Second, communication, adaptability, critical thinking, problem solving, decision making, observation, and professional attitude were recognized as essential employability skills. Third, curriculum reform should emphasize experiential learning through industry projects, role play, mentoring, AI integration, and competency-based assessment. Finally, respondents highlighted the importance of sustainable polytechnic–industry collaboration through guest lectures, curriculum co-development, internship supervision, practitioner mentoring, and continuous curriculum evaluation. The study proposes an Industry-Based Hospitality Competency Framework integrating technical competencies, employability skills, digital capability, and industry partnership. The findings provide practical implications for curriculum redesign within hospitality higher education to improve graduate employability and workforce readiness.

Implementation of Halal Certification in The Kitchen Operational of the Restaurant at the Trans Luxury Hotel in Bandung

Muchamad Hardin Yusuf — 2026-09-30

The implementation of halal assurance is increasingly important in the hospitality industry in line with the growing demand for halal-certified products in Indonesia. This study aims to examine the implementation of halal certification in the kitchen operations of The Restaurant at The Trans Luxury Hotel Bandung and identify the challenges encountered in its implementation. A descriptive qualitative approach was employed through direct observation, semi-structured interviews with key personnel, particularly the Chef de Cuisine, and a literature review. The findings indicate three main results. First, halal certification strengthens ingredient control through systematic verification of halal-certified products and supplier compliance. Second, it improves kitchen hygiene and food handling practices by encouraging more disciplined procedures in storage, preparation, and processing. Third, its implementation faces operational challenges, particularly limited storage capacity, restrictions in menu innovation, and inconsistency among suppliers in providing halal-certified products. These findings indicate that maintaining halal assurance in hotel kitchen operations requires continuous staff training, consistent supplier monitoring, and routine internal audits. The study provides practical insights for hotel management in strengthening halal assurance and maintaining consistent halal standards in hospitality food services.

The effect of Audio-Visual Media on Tourist Satisfaction at the Geological Museum

Mara Alya Fahira — 2026-09-30

Tourism is one of the most significant sectors in enhancing Indonesia’s economy and remains a global market leader, evolving across different eras. As a key industry, tourism contributes to community welfare and is crucial for economic development. This study aims to examine the influence of audio-visual media on visitor satisfaction at the Geological Museum in Bandung. Specifically, the research seeks to identify the use of visual media, analyze the impact of audio-visual elements on visitor satisfaction, and assess the extent to which these media contribute to visitor satisfaction. Using a quantitative approach, the study collected data in numerical form and analyzed it statistically to test hypotheses objectively. The research population consisted of all visitors to the Geological Museum in 2024, totaling 569,830 individuals. A sample of 100 respondents was determined using Slovin’s formula. The unit of analysis focused on individual visitors as the subjects of the study. Results indicate that audio-visual media significantly influence visitor interest and satisfaction, confirmed by positive evaluations from respondents. Visitor satisfaction at the museum reached 88%, driven mainly by adequate facilities and frequent repeat visits, with most visitors recommending the destination to others. Furthermore, SPSS analysis showed that audio-visual media contributed 72.3% to visitor satisfaction, demonstrating its critical role in enhancing the visitor experience. This study highlights the importance of maintaining and improving audio-visual facilities as a key strategy for increasing visitor satisfaction and sustaining interest in the Geological Museum

Keywords:

Audio Visual, Visitor Satisfaction, Tourism, Geological Museum.

Gamification and AI-Powered Personalization in ShopeeFood Continuance Intention: E-Trust Moderation in Kupang

Asbi Nasar — 2026-09-30

Online food-delivery platforms increasingly function as digital service, marketing, and culinary-product distribution channels within the hospitality industry. This study examines the relationships of gamification and AI-powered personalization with continuance intention and tests whether E-Trust moderates these relationships among ShopeeFood users in Kupang, Indonesia. A quantitative explanatory design was applied to 154 respondents selected through purposive sampling. Data were collected from June to August 2026 using a 19-item Google Forms questionnaire distributed via WhatsApp. The data were analyzed using IBM SPSS Statistics 25 through measurement-item adequacy assessment, reliability analysis, multiple linear regression, and Moderated Regression Analysis. In the direct-effect model, gamification and AI-powered personalization were positively and significantly associated with continuance intention (p < 0.001), and the model explained 81.8% of the variance in continuance intention. In the moderation model, gamification remained statistically significant (p = 0.001), whereas AI-powered personalization became nonsignificant (p = 0.886). The interaction between gamification and E-Trust (p = 0.843) and the interaction between AI-powered personalization and E-Trust (p = 0.467) were also nonsignificant. Thus, E-Trust did not moderate either relationship in the model tested. The findings indicate that interactive incentives were more consistently associated with continuance intention than personalized recommendations across the two model specifications. Online food-delivery providers should develop attainable and transparent rewards while improving the relevance of restaurant, menu, and promotional recommendations. Restaurant partners can support these initiatives by maintaining accurate digital product and promotional information.