International Journal of Travel, Hospitality and Events

Mountain Bromo Tourist Satisfaction: The Impact of Sapta Pesona on Revisit Intentions

Mila Diana Sari — 2025-05-31

Purpose: The purpose of this research is to analyse the effect of sapta pesona on tourist satisfaction, the effect of sapta pesona on revisit intention, the effect of tourist satisfaction on revisit intention, the effect of sapta pesona on revisit intention through tourist satisfaction. The object of this research is the tourism destination of Mount Bromo.

Research methods: Using quantitative explanatory research methods with numerical data collection and analysis using statistical techniques. The population of this research is tourists who have travelled to Mount Bromo before, the number of samples is not known with certainty. Sampling Indonesian tourists aged at least 17 years or more, and were on Mount Bromo when the research took place as many as 112 respondents. The data analysis technique uses descriptive analysis and inferential analysis using Structural Equetion Modelling (SEM) which will be processed using the AMOS program.

Results and discussion: The results showed that sapta pesona had a significant positive effect on tourist satisfaction, sapta pesona had a significant positive effect on revisit intentions, tourist satisfaction had a significant positive effect on revisit intentions, and tourist satisfaction was able to mediate the effect of sapta pesona on the revisit intentions of Mount Bromo tourists.

Implication: Based on the results of the study, recommendations for future researchers to conduct research with this research model, because there are not many studies that examine the impact of the mediating variable of tourist satisfaction on the effect of Sapta Pesona on revisit intentions.

The Influencer of Customer Experience on Interest to Revisit Through Satisfaction with Visiting Segunung Traditional Village of Segunung Wonosalam Jombang

Mar'atul Fahimah — 2025-05-31

Purpose: This research was conducted to identify whether or not there is an influence that occurs between customer experience on return visit interest through visiting satisfaction in the Segunung Traditional Village tour Wonosalam Jombang

Research Methods: This study uses an associative method with a quantitative approach. The population in this study were tourists who had visited Segunung Traditional Village. To obtain data in accordance with this study, researchers used a questionnaire as a medium in collecting data and used purposive sampling techniques in determining respondents. Respondents in this study were 100 respondents. This study uses SEM PLS (Structural Equation Modeling based on Partial Least Square) analysis technique by analyzing the outer model, inner model and hypothesis testing.

Results and discussion: The results in this study are variable customer experience on interest in visiting again through visiting satisfaction has a positive but insignificant effect.

Implication: The results of this study imply that in order to increase visitors' interest in returning, managers need to consistently create a positive customer experience. A good experience will increase visitor satisfaction, which ultimately encourages their desire to make repeat visits. Therefore, strategies to improve the quality of service, facilities, and interaction with customers are important factors that must be considered and developed sustainably.

A Study of Green Marketing in Sustainable Touris: The Perspective of Penglipuran Village, Bali, with Emphasis on Local Products

Ida Bagus Separsa Kusuma — 2025-05-31

Purpose: This study aims to evaluate acceptance of Green Marketing strategies in Penglipuran Village, Bali, which is known with draft ecotourism and conservation culture. The main focus of this study is to measure visitors' perception of four Green Marketing indicators: Green Product, Green Price, Green Place, and Green Promotion.

Research methods: Data obtained through questionnaire distributed to 57 respondents, with results analysis of validity and reliability that shows that all items in the instrument are valid and reliable.

Results and discussions: The results of the validity test show r value count more than 0,30 to all items, with Green Product indicators obtained highest scores, followed by Green Place, Green Price, and Green Promotion. The results of the reliability test using Cronbach's Alpha show consistent values between 0,754 and 0,899, with a total Cronbach's Alpha value of 0,818, indicating that the instrument is very reliable.

Implication: Although in a way overall, acceptance towards Green Marketing in Penglipuran Village is in the "Good" category, there are a number of aspects that still need to be improved, such as environmentally friendly packaging, promotion of sustainability, and determination of environmentally friendly product prices.

The Influence of Product Quality and Ticket Prices on the Purchasing Decisions of Whoosh High-Speed Train Users (Jakarta-Bandung)

Elizabeth — 2025-05-31

Purpose: This study aims to determine whether product quality and ticket prices have a partial and simultaneous effect on the purchasing decisions of users of the Jakarta-Bandung Whoosh High-Speed Train

Research Methods: The research method used is quantitative. Data collection with a questionnaire to 100 respondents who have used the Jakarta-Bandung Whoosh Fast Train The analytical method used is Multiple Linear Regression Analysis, T Test, and F Test.

Results and discussion: The results of this study indicate that product quality and price partially and simultaneously have a positive and significant effect on purchasing decisions. Also, the determinant coefficient test shows that product quality and price have a contribution of 57.9% in influencing purchasing decisions. Meanwhile, the other 42.1% are other independent variables that are not included in this study.

Implication: Based on this study, it is recommended that PT Kereta Cepat Indonesia China (KCIC) ensure that the quality of the products offered aligns with the set prices, or that prices reflect the quality value communicated.

Development Strategies of Camping Ground as a Nature-based Tourism Destination in Cihunjuran Mandalawangi, Pandeglang

Siti Nurkomala — 2025-05-31

Purpose: This research aims to formulate a strategy for developing a camping ground as a nature-based tourism destination in Cihunjuran, Mandalawangi, Pandeglang Regency, Banten Province.

Research method: The research used a mixed-method approach that combined qualitative and quantitative methodologies. The SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) were employed to identify optimal development strategies. Data collection involved field observations, literature reviews, and in-depth interviews with camping ground managers, local government officials, visitors, and community members.

Results and discussion: The results identified two factors (internal and external) that make the area potentially suitable for nature-based tourism. The internal factors consisted of strengths, like pristine natural beauty, diversity of flora and fauna, and affordable access, and weaknesses, such as inadequate infrastructure, lack of supporting facilities, and suboptimal promotion. Meanwhile, external factors include opportunities in the form of back-to-nature tourism trends, government support, and potential cooperation with local MSMEs and threats, such as competition with similar tourist destinations, environmental damage, and climate change. Based on the QSPM analysis, the most appropriate development strategy is an integrated tourism product development strategy with the highest TAS score (6.58). It was followed by a brand awareness strengthening strategy (6.23), sustainable infrastructure development (5.89), and local community empowerment (5.47) for improvement.

Implication: The implementation of these strategies is expected to make the Cihunjuran camping ground a leading sustainable nature tourism destination in Pandeglang Regency. The improvement of this area can provide economic benefits for the surrounding community and also for the local MSMEs.

Exploring the Use of PMS in a New Hotel: A Case Study in Nio Garden Hotel Sumbawa

Kevin Gustian Yulius — 2025-05-31

Purpose: This study investigates how the implementation of a Property Management System at Nio Garden Hotel Sumbawa influences the efficiency of Front Office operations and the overall quality of guest service. It seeks to understand the extent to which early adoption of a digital management platform can support a new hotel in a developing tourism region.

Research methods: A qualitative case study approach was employed. Primary data were gathered through a semi structured interview with the Front Office Manager. Secondary data comprised a thematic analysis of twenty nine guest reviews sourced from Google Review, Booking.com, Tiket.com, and Agoda.com. The property management system under study is Atlantis.

Results and discussion: The system has improved the speed and accuracy of reservation handling, check in and check out procedures, billing, and room status management. Nevertheless, challenges persist in the assignment of rooms under maintenance, uneven integration of payment methods in the restaurant, and lapses in communication that affect breakfast availability and guest notifications. These findings indicate that while the system has potential, full optimization is hindered by staff learning curves and partial deployment of key features.

Implication: To maximize the benefits of a property management system in small or family-owned hotels, continuous staff training, deeper integration across all hotel departments, and proactive digital communication strategies are essential. This will lead to more consistent service delivery and higher levels of guest satisfaction.

The Preservation Ecosystem of Toge Goreng: An Analysis of Tourist, Youth Generation, and Culinary Business Perspectives in Achieving the Sustainability of Bogor's Traditional Cuisine

Abi Saptadinata — 2025-05-31

Purpose: This study aims to explore digital promotion strategies and presentation innovations as efforts to increase the interest of younger generations and tourists in toge goreng, a traditional dish from Bogor, and to support the preservation of local culinary heritage.

Research method: The research adopts a descriptive qualitative approach using a case study strategy in several key culinary locations in Bogor, including Jalan Suryakencana, Pasar Ah Poong, and the area surrounding Bogor Botanical Gardens. Data were collected through in-depth interviews, participatory observation, semi-structured questionnaires, and documentation from social media and culinary articles. Thematic analysis was conducted with the aid of NVivo 15 to identify key patterns and themes. Data validity was ensured through triangulation of sources and methods, and adherence to ethical research principles.

Results and discussion: Findings reveal that toge goreng is perceived as a symbol of local identity, yet its popularity among young consumers is declining due to modern food trends and limited online visibility. Despite the growing trend in gastronomic tourism, toge goreng lacks competitive appeal due to minimal innovation and promotion. However, opportunities exist in developing creative presentation techniques and leveraging digital platforms such as Instagram and TikTok. Cultural values remain a key element, and maintaining authenticity while modernizing the experience is essential. Collaboration among local vendors, tourism stakeholders, and content creators emerged as a strategic pathway to revitalize interest in toge goreng.

Implications: This research underscores the need for a holistic and collaborative approach in preserving traditional foods like toge goreng. Practical implications include integrating digital marketing strategies, empowering local food entrepreneurs with training in visual branding, and fostering cross-sector partnerships. The study contributes to the discourse on cultural preservation in the context of modern food consumption and offers a replicable model for promoting other underappreciated traditional dishes within the broader scope of sustainable gastronomic tourism.

Optimizing The Integrity of The Golfpress in Providing Services at Sentul Highland Golf Club

Heru Suheryadi — 2025-05-31

Purpose: This study explores the essential role of caddy integrity in optimizing customer service at Sentul Highlands Golf Club. The research focuses on the competencies, attitudes, and responsibilities required to deliver excellent service and enhance customer loyalty.

Research methods: This study employs a descriptive qualitative approach, with data collection techniques including observation, in-depth interviews, and documentation. The primary informant is the golf course operations supervisor. The data were analyzed through data reduction, presentation, and conclusion drawing.

Result and discussion: The findings indicate that caddy integrity comprises three leading indicators: honesty, trustworthiness, and responsibility. High levels of integrity significantly impact service quality, ensuring a comfortable playing experience for customers and maintaining the company's professional image. Optimization efforts include regular briefings, performance evaluation forms, periodic integrity training, and monthly assessments.

Implication: These findings highlight the importance of field management in strengthening a culture of integrity among caddies through continuous training, evaluation, and coaching. Such efforts are a strategic approach to maintaining service quality in the competitive golf industry.