International Journal of Travel, Hospitality and Events

Tourist Preferences for Hotels and Accommodation in Samosir Regency Based on Online Review

Roswani Siregar — 2024-09-30

Purpose: This study aims to uncover tourist preferences for various accommodation types, including hotels in Samosir Regency. These preferences include attractiveness, facilities, and hospitality.

Research methods: This study uses a qualitative approach through secondary research with data collection from online reviews. The sample consists of 50 accommodations in Samosir Regency based on Google Reviews with ratings > 3.0 and more than 30 reviewers. Data was collected by searching on google.com/travel with a total search result or population of 118 items, and a sample of 50 was obtained using the purposive method with the provisions of the Google Review Summary where the Rating Review was > 3.0; and the Number of Reviews >30 reviewers. Data were analyzed based on the Component Review using a Likert scale for 3 elements of the tourism industry, namely (1) Attraction that consists of atmosphere, location, and property; (2) Facilities consisting of Amenities, Bathrooms, and Bedroom; and (3) Hospitality which consists of Service, Cleanliness, and Food.

Result and discussion: The analysis result revealed that the element of attraction shows a very satisfying preference from tourists. In second place is a satisfying preference for hospitality elements. Meanwhile, the facilities element shows the lowest preference or is unsatisfactory. This description of preferences shows that among the elements of tourism, improving the quality of hotel/accommodation facilities can be the biggest priority in efforts to develop tourism in Samosir Regency in providing high satisfaction and return visits.

Implication: As a tourist destination, Samosir Regency, which relies on the Lake Toba area, has experienced an increase in tourist visits from year to year, both foreign and local tourists. This is facilitated by the general public's access to information and locations using information technology and the Internet.

The Influence of Interior Design and Service Quality on Interest in Revisiting Café Arabica, Central Park Mall

Dewi Kusumaningrum — 2024-09-30

Purpose : this research aims to determine the influence of interior design and service quality on interest in returning to Cafe Arabica Central Park Mall.

Research Methods : this research is a type of quantitative research and uses a questionnaire as a data collection technique. The sample used was 80 people selected using purposive sampling technique. The analytical method used is Multiple Linear Regression Analysis, T Test, and F Test.

Results and discussion : The results of this study show that there is a significant partial or individual influence between interior design variables and service quality on interest in returning visits. Apart from that, it can also be seen that there is a significant influence between interior design variables and service quality simultaneously on interest in returning to visit. Interior design is related to creating a room or shop atmosphere that can influence and create an image in the mind of a visitor that influences the buyer's emotions, and generates or influences interest in visiting. In addition, the level of visitor satisfaction depends on the quality of service. Service companies really depend on service quality because it will influence visiting interest.

Implication : It is hoped that the contents of this research for the Arabica Central Park Mall Cafe can become a reference for assessing consumers' interest in returning to the cafe and also become an input for improving the quality of service and implementing better types of design as time goes by in order to increase the level of interest in returning to visit. towards Arabica Cafe Central Park Mall.

The Impact of Position Levels on Time Discipline Among Kitchen Department Employees at The Westin Hotel Jakarta

Marya Yenny — 2024-09-30

Purpose: This study aims to examine the relationship between job levels and time discipline among employees in the kitchen department at The Westin Jakarta Hotel.

Research method: A Quantitative-Descriptive approach was employed, utilizing a questionnaire to gather data. The collected data was analyzed using SPSS software.

Results and discussion: The findings reveal that time discipline issues persist, particularly among employees at the Sous Chef level, who accumulated approximately 1,004 minutes of tardiness in a single month.

Implications: The study concludes that job level does not significantly influence time discipline, highlighting that punctuality issues are prevalent across various job positions.

The Impact of Tourism Marketing on Visitor Interest in Cikadongdong River Tubing, Majalengka, West Java

RD Rita Ritasari — 2024-09-30

Purpose: This study aims to determine whether and how much tourism marketing influences interest in visiting Cikadongdong River Tubing Majalengka, West Java.

Research Methods: This research uses quantitative methods. The data collection technique used a questionnaire, and the analysis unit amounted to 100 respondents. The sample used is non-probability, namely purposive sampling. The analysis method used is simple regression analysis. Data testing uses validity and reliability tests, followed by classical assumption tests, namely normality test and heteroscedasticity test, hypothesis testing, and determinant test, using SPSS 20 as a data processing tool.

Result and Discussion: The results of this study indicate that tourism marketing significantly affects visiting interest. The t-value of the tourism marketing variable is 13.436, while the t-table value is 1.984, confirming that tourism marketing (X) influences visiting interest (Y). The coefficient of determination (R Square) shows that tourism marketing explains 64.8% of the variation in visiting interest. This indicates that marketing efforts significantly contribute to the decision to visit Cikadongdong River Tubing, while 35.2% of the variance is due to other factors not examined in this study.

Implication: The results of this study indicate that tourism marketing has a significant effect on visiting interest. This can be proven by the t value of the tourism marketing variable being 13.436 and the t table value being 1.984. Ha can be accepted if the t value is 13.436> t table 1.98477. It can be stated that the tourism marketing variable (X) affects visiting interest (Y) by 64.8% or 0.648 R Square.

Evaluating The Implementation of The Newa Concept To Sustain Hotel Occupancy at Sanctoo Suites & Villas

I Putu Subali Adi Putra — 2024-09-30

Purpose: This research examines implementing the NEWA concept to maintain occupancy at Sanctoo Suites & Villas. The hotel industry faces significant challenges sustaining occupancy levels due to fluctuating demand and intense competition, exacerbated by the COVID-19 pandemic. The research originates from the need to enhance occupancy rates, which are critical for the hotel's success. It addresses the problem of fluctuating occupancy rates and aims to develop effective improvement strategies.

Research methods: This mixed-method research employs a qualitative approach supplemented by quantitative methods and the Servqual model, conducted over six months. Data collection methods include interviews, surveys, observations, document studies, and Focus Group Discussions (FGDs) involving executive management and hotel staff.

Results and discussion: The research highlights a unique marketing concept aimed at delivering new extraordinary experiences while maintaining guest satisfaction. It underscores the importance of a comprehensive approach integrating high-quality service and innovative offerings to meet diverse guest needs. This strategy enhances the hotel’s market competitiveness and ensures long-term success. Key components of the implementation include personalized guest experiences, an efficient booking system, and a proactive marketing strategy emphasizing the NEWA (Nature et al. & Adventure) concept.

Implication: The findings demonstrate that implementing NEWA can significantly benefit hotel occupancy, providing valuable insights for industry practitioners.

Utilizing Static Pricing to Boost Room Revenue in Archipelago International Indonesia Hotels Group

Ni Made Dwi Yulianti — 2024-09-30

Purpose: This research examines the implementation of static rates to increase room revenue at Archipelago International Indonesia Hotels Group. While the majority of Archipelago International management considers that dynamic rates are more effective at increasing room revenue, the impact of global economic events such as the Covid-19 pandemic, wars, and earthquakes (force majeure) has been underestimated. Static rates can be used to respond to economic downturns induced by these occurrences, which reduce demand.

Research methods: This research uses qualitative research methodologies to assess current practices and offer ideal static rate models. It is supported by three concepts and theories: static rates, room revenue, and hotel management. This research also uses tourism economy and revenue management as theoretical foundations.

Results and discussion: The findings highlight suboptimal implementation challenges and propose two models at Archipelago International Indonesia Hotels Group: (1) Static Rates Stand Alone: managed by the channel manager for a minimum two-night stay, beneficial for remote or pre-opening hotels, during low occupancy or economic downturns; and (2) Bundle Packages: combining room rates with other services to increase revenue and promote additional facilities.

Implication: These models provide consistent pricing, improved forecasting, and increased brand awareness. Implementing these models can help Archipelago International optimize its revenue plans and financial performance.

Visitor Perceptions of Service Quality in Promoting Environmental Sustainability at Umbul Bening Water Park, East Java

Maskur Hadi — 2024-09-30

Purpose: This research aims to determine tourists' perceptions regarding service quality based on environmental sustainability and to create a service quality model to support ecological sustainability at the Umbul Bening tourist attraction.

Research methods: The research uses a sequential exploratory mix-method, with an accidental sampling technique of 322 respondents; quantitative data is processed using SERVQUAL (service quality) and IPA (critical performance analysis), while qualitative data processing is analyzed using FGD (focus group discussion).

Results and discussion: The research results show that tourists' perceptions of service quality based on environmental sustainability are not good, with a gap in service quality, especially related to environmental quality.

Implication: The service model referring to servicescape is an alternative for creating environmental quality in providing services using the SOR (stimulus, organism, response) paradigm approach, which is expected to be able to influence employee consistency in carrying out their work to support environmental sustainability.

Strengthening Brand Image and Loyalty for The Domestic Market at The Apurva Kempinski Bali

I Kadek Budiasa — 2024-09-30

Purpose: This research aims to engage the brand image and brand loyalty of The Apurva Kempinski Bali in the domestic market in the context of the COVID-19 pandemic. It concerns strategies adopted by the hotel to sustain its operations amidst changing market conditions.

Research methods: Qualitative methods such as interviews and observations were used to understand the challenges faced by the tourism industry in Bali and to identify effective strategies employed by businesses like The Apurva Kempinski Bali. Quantitative methods, such as data analysis of reviews and social media engagement metrics, were used to assess the hotel's performance and customer satisfaction.

Result and discussion: The COVID-19 pandemic significantly affected Bali's tourism industry, leading to a reliance on domestic tourists to sustain the local economy. The Apurva Kempinski Bali became popular among domestic tourists, emphasizing local expertise and showcasing Indonesia's cultural richness.

Implications: The hotel received overwhelmingly positive reviews, indicating high satisfaction among guests, mainly domestic tourists. Active engagement on social media platforms and prompt responses to customer queries were identified as effective strategies for enhancing customer engagement and loyalty.