Nurul Farida, D. A. R., H. Kristanto, and N. Mistriani. “Free But Fantastic: The Paradox of Jateng Fair 2025’s Strategy in Creating a Sustainable Tourism Ecosystem”. International Journal of Travel, Hospitality and Events, vol. 5, no. 1, Jan. 2026, pp. 128-44, doi:10.56743/ijothe.v5i1.793.