Budiasa, I. K., Ni Gst Nym Suci Murni, I Gede Mudana, Made Sudiarta, and I Nyoman Cahyadi Wijaya. “Strengthening Brand Image and Loyalty for The Domestic Market at The Apurva Kempinski Bali”. International Journal of Travel, Hospitality and Events, vol. 3, no. 3, Sept. 2024, pp. 263-76, doi:10.56743/ijothe.v3i3.424.