YULIANTI; ANIK YUNIATI. Persona Branding in Building Customer-Based Brand Equity (CBBE) at Gibly Themed Cafe Giyanti Coffee Roastery Menteng. International Journal of Travel, Hospitality and Events, [S. l.], v. 4, n. 3, p. 193–202, 2025. DOI: 10.56743/ijothe.v4i3.640. Disponível em: https://journal.polteksahid.ac.id/index.php/ijothe/article/view/640. Acesso em: 29 sep. 2026.